Experience design is really about telling the user's story. I must understand their story in their own words, terms, and of course experiences, not only in their job interaction with a representative company's product or service, but their life - goals, aspirations, and desires as well. I then construct a story to commuicate back to the representative company so that a product or service can be improved and embraced by the users and their various companies. I deliver this story in drawn, written, and verbal form based on how best to commuicate the story. My strong visual sense and ability to commuicate creates a rich canvas of user and market needs from which to evolve new or existing products and services.
Since it's impossible and time consuming to relate all user profile information, it's often best to develop personas that business and engineering can address during the story to understand succint ideas to address. Tasks and goals are an important structure to the story. This all helps to relate the user scenarios and focus on important business goals toward success of the product or service and confidence and joy for the user audience.
What is it? A persona is a fictional person that represents a makjor user group of defined profiles. These are created by working with Subject Matter Experts and end-users to build characteristics that are most representative of those groups.
What are the benefits?
I am responsible for understanding and maintaing business context, membership, and entitlement makup of business functions (title, location, project, etc.) that business roles map to. In that way I and project management, engineering, and other stake holders help to balance business needs with user needs through user and task analysis.
What is it? A goal is an end-condition, not to be confused with a task, which is an intermediate process required to achieve a goal.
What are the differences between goals and tasks from the goal perspective?
Desiging scenarios, commonly known as User Flows, from a goal-oriented perspective allows me to tell a story that envisions confident, joyful, intuitive interaction.
What is it? A set of illustrations (wireframes, mockups, prototypes) displayed in connected sequence to convey a user's intended journey through the system, pre-visualizing the interactive experience.
What are the differences between goals and tasks from the scenario perspective?
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