User Research isn't something that comes along in the process of product or service development; it is deeply affected by every decision in design and development.
Ensure that the process of user research is properly implemented by:
While there are many User Research methods I have utilized over the years, one of my favorites are the Heuristic Evaluation for understanding where an existing product or service is at as far as strengths and weaknesses. I also like the User Interview when it comes to starting a research project with users to get a feel for what makes them tick as well as their trials and tribulations for any cognitive friction that may be revealed. Empirical Usability Testing, Guerrilla Usablility Testing, etc. are all great research avenues as well, and I like a balance between quantitative and qualitatitve research that also allows casting a wide net and then focusing on followup from some of the more attractive and interesting feedback that hints at alignment or friction with the business roadmap. From there a clear balance can be struck between business objectives and the desires of the users.
Generative: Used as a foundational exploratory method of discovery when little or nothing is known about a particular area. Properly done, it seeks to understand the human need, motivation, and pain points in a broad behavioral context and then introduces a possible solution or innovation with iterative potential. Avoid fixating on what has already been designed/built or on existing solution in the market. Types include:
Tip! The results found by using a mixture of these methods can then be synthesized using workshop excercises like Affinity Diagramming and cross-referencing established Usability Heuristics.
Evaluative: Used to assess how well an existing product or service is working, or how useful and intuitive iterations are. There are two types of evaluative studies - Formative (early, iterative points in the process) and Summative (large scale feedback of a completed product's usability or satisfaction). Types include:
Tip! Formative evaluation tells you what aspects of your designs work or don't work and why. Summative evaluation tells you, overall, how useable your designs are compared to your competitors or to a given benchmark.
Behavioral and Attitudinal: Measures how users interact with the product (behavior) as opposed to how they previously expressed their needs and desires from an emotional standpoint (attitude).
Understanding and utilizing the concepts of established UX Laws can help teams and the entire company focus on archetypal reasoning for pinpointing the science behind why humans do what they do and make certain choices. These are a great anchor point for analyzing contextual user research.
The time to acquire a target is a function of the distance to and size of the target.
The time it takes to make a decision increases with the number of complexity of choices.
Among competing hypotheses that predict equally well, the one with the fewest assumptions should be selected.
Objects that are near, or proximate to each other, tend to be grouped together.
When the subject of Usability and user testing comes up, there are typically two elements that deter the process from evolving. The first is time and cost. It’s true that time is required to develop proper testing, build user profiles, test users in the field or in a lab, and gather the final results for analysis. The cost of all those parts can be considerable, if we simply look at empirical Usability testing, which is often and erroneously promoted as the only way to go. That’s not to say that empirical Usability testing isn’t valuable. It is indeed highly valuable. Taking time and cost into consideration though, there is an even more costly road that companies often take: redeveloping after market goals are not attained. Redeveloping in the aftermath is often damaging to a developing company, but it can be very damaging to a large company trying to develop new and innovative technology in the hopes of gaining new revenue platforms that will prevent stagnation. Simply put, performing quality research and analysis of user needs before development yields greater return on investment.
The following list is drawn from the book, Usability Inspection Methods, by Jakob Nielson and Robert L. Mack. They did not invent the methods, but are responsible for culling them all together in meaningful text. I always like to offer up the following list as a way to start working toward interacting with the user community, and allaying any fears about usability inspection methods. You’ll see that we have already covered some points in the list, but a deeper inspection with greater attention is warranted. You’ll also see that some of the points may not applicable. These can be easily recognized and judged. Finally, these methods are not set in stone. They can be combined and even built upon to create a hybrid inspection method(s) that suits business needs.
In order to get the most out of any inspection method, User & Task Analysis must also be taken into consideration. Developing User Profiles helps to focus on user goals, macro and micro tasks, and ultimately develop a true requirements document that combines business requirements and user goals.
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